ACH: Internet Checks
How safe is it to pay for a product over the Internet using a personal check? Given the wild stories about consumer fraud floating out there, you might think that its less than safe to use ACH check processing. However, the reality is that electronic check payments are done in a very secure way. In fact, its probably more secure to pay by check online than it is to pay by credit card in a store.
That being said, itll probably be awhile before common consumers trust ACH internet checking enough to employ the service in high-volume. Until that time, businesses which use ACH payment options should do what they can to promote this new feature. After all, once a tipping point has been reached and enough customers use ACH, rates will go down for everyone involved.
Paying Via Internet Checks
In addition, by taking the initiative and promoting your ACH checking options, you may attract customers who wouldnt ordinarily patronize your store. People who shop over the Internet are generally more inclined to try new ways of doing business. If you can tap into that pioneer sentiment, perhaps you can generate traffic and volume to meet your budget expectations.
Of course, managing those budget expectations is as important as putting on a good face for customers. Yet have to realize that building a base of loyal ACH check using customers takes time. While you should expect an initial bump in volume, it may be awhile before the full impact of your decision to use ACH checking will be felt in your pocketbook–so dont judge your success until youve given the system a chance.
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